While Orlando is certainly most well known for it’s long relationship with Walt Disney World, there is another type of magic taking place in the world of technology. The growth of the Florida housing market has been tremendous in the last 15 years and Orland is one of the state’s hottest markets. Let’s take a look at how one company is taking advantage of the massive growth in this area.
Home Technology Experts
Anywhere you find high-end homes you are sure to find high end home theaters. But high technology prices are no longer relegating these systems to the stratosphere of income earners. One of the biggest influences on the downward pressure in home automation products has been the success of Control4.
A while back the home automation industry was dominated by one name: Crestron. If you had a home automation system in the late 90’s or early 2000’s, it’s more than likely you had a Crestron system. Sure there were other players in the niche, but the boys from New Jersey pretty much dominated the scene.
The only downside to this amazing automation equipment was the price. And after you finished buying all of the equipment you still had to pay to have it installed and programmed. These services could easily double the cost of the equipment itself.
A Better Way
Enter Control4. They knew there had to be a better way to implement the technologies that people wanted in their homes. So they decided to launch a more budget friendly line of home automation products that would accomplish the same things that Crestron was doing, but at about half the price or less.
To be honest, most of their equipment when it first hit the market looked like a cheap imitation. After all Crestron employed powerful and elegant touch screens that were customized to each customer’s system and preferences. But Control4 wanted to move away from all of the bells and whistles and focus on powerful functionality and simple programming.
And this is what caused them to skyrocket into the lead in the automation industry. Instead of spending weeks on site programming a client’s system, the C4 system allowed integrators to send a programmer on site for a day or two. This was generally enough time to get even the most complex system working properly. Granted, you couldn’t customize the system to the extent you could with Crestron. But in the vast majority of cases this wasn’t necessary anyway.
This had an immediate and important impact on their dealer’s bottom line. They were able to save money on time and staffing since a programmers have to be paid significantly higher per hour than installation.
Building a Solid Base
Once they had proven that their product was reliable and easy to install Control then had a solid base of installers. From here they were able to invest more money into R&D that allowed them to further improve the look and functionality of their products. This further cemented their position as one of the leaders in the home automation market.
Now they are one of the biggest names in the game and they continue to grow. While there are still plenty of Crestron dealers out there Control4 has become the bread and butter product for many home technology integrators. It offers powerful functionality, reliable support, and the products are now as beautiful as any on the market. This reliability has even allowed their dealers to branch into different industries such as commercial integration and houses of worship.